Must My Wannabe Influencer Pal Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my version of engaging with life: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see what the work we make together can achieve: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in small ways. I thought recording a clip now and then would be fun for Beth. Creativity thrives in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Rebecca Riley
Rebecca Riley

Maya is a tech enthusiast and writer with a passion for exploring how digital advancements transform everyday life and inspire creativity.